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Work Examples

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Almond Milk

THE PLANT BASED FOODS ASSOCIATION

Digital Media Consultant

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  • Conducted an audit of outward-facing content, resulting in a branding and social media content revamp

  • Communicated directly with all association departments to create a cohesive, non-siloed communications strategy 

  • Crafted  complementary blog posts to display thought leadership within the plant-based field

  • Worked with all departments to compile monthly newsletters, customized to specific send groups and disseminated to over 3k recipients and averaging a 50% open rate

  • Edited and produced external and members-only video content

Work Highlight: 2021 Data Release

In March of 2021, I worked with the PBFA team to create buzz around their retail sales data launch, including:

Almond Milk

ALITALIA

Route Launch Lead Event Coordinator

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  • Executed three launch events celebrating Alitalia’s inaugural non-stop service from Washington Dulles International Airport (IAD) to Leonardo da Vinci–Fiumicino Airport in Rome (FCO): a gate ceremony at IAD, and a morning press conference as well as an evening reception at the Italian Embassy in Washington, DC

  • Press Conference​​

    • Pitched a select group of local and national media to attend a round table discussion with the Alitalia CEO

  • Gate Ceremony

    • Worked with airport security and staff to celebrate the arrival of AZ518 and departure of AZ619​

    • Coordinated with 

  • Sucessfully brought a tank of helium into an airport (!)

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